Stuart Baum

Managing Director

Stuart is the President and Founder of LargerPond Marketing and has more than 25 years experience in Advertising and Marketing. Having moved to Chicago in the mid 80s, Stuart played key roles in a number of the area’s most successful and innovative new company and product/service launches — in industries as diverse as consumer electronics, software, affinity/rewards, hospitality, education, professional services, agriculture, and machine tools.

His career includes being Senior Writer/AsiaPacific for Saatchi&Saatchi and on their Worldwide New Business team where he led the creative development for many companies’ entrance into China, including Prudential-Bache Securities. While at Saatchi, he also handled creative for Shell Oil, Air France, DeBeers Diamonds, Hong Kong Bank, and the Mandarin-Oriental Hotel Group.

A strong believer in the USP (Unique Selling Proposition) philosophy, Stuart helps his clients determine the shortest and most compelling distance between their products/services and potential customers.